Understanding The Practicalities Of Online Marketing – Is It For You?

The market segment is flooded with theories and best practices on the online marketing concepts. Online marketing is not something new but certainly most people are not aware of it. It is really hard to choose one particular strategy to market your services and products when there are too much of options available. Every business owner will prefer traditional marketing and some investors are not geared up to take the challenges of online marketing. It is high time to accept the fact that life without digital media would be cumbersome and boring.

The internet penetration is very high and people have started taking assistance from the online medium as and when required. The internet and the websites can be used for all sorts of purposes right from browsing to reading news articles, searching for educational articles, online shopping and lots more. Smart business owners have decided to use the internet medium in order to market their services to have a better reach. So, do you think internet marketing is the right thing for your business? This article will discuss about the hard faced truth on the same.

Why Should You Do Online Marketing?

Ø It is always good to start with a positive note. Yes! Internet marketing is cost effective and yields higher returns on the investment made. It is really possible to advertise the products and services at cheaper rates which would be almost negligible when compared with the traditional marketing prices.

Ø It is an easy way to reach out to thousands of people at the same time at minimal investment. People will be lot more interested to know more about the offerings with a single click of the mouse.

Ø It is possible to reach out to the target audience instantly. Potential customers in turn can be in touch with the company instantly. This provides a golden platform for the business vendors and consumes to engage in direct conversation. The websites will usually display the contact information of the company and people can contact them through phone or can fill up a query form to get response.

The Other Facets Of Internet Marketing:

Though online marketing is stuffed with lots and lots of advantages, there are certain disadvantages too. It is not right to say that online marketing will fit into the requirement of any kind of business model. It really depends on the business vendors and the type of product they are dealing with.

Ø The mutual trust is not established directly. It takes some amount of time to express your willingness to serve the customer on genuine grounds. This is attributed to the fact of absence of any sort of physical identity over the web. People really cannot believe everything present in the digital medium. It certainly takes some time to gain the confidence and trust of the online users.

Ø The market is flooded with the internet marketers and it is high time to pull up the socks. The competition is immense and companies have slowly started to lose their concentration or the market domination. It is very important to stay focused.

Ø The overload of information might lead to fatigue and the users might not be interested in going through your news. Hence, the internet marketers have to be very innovative in their approach and in the way of expressing the thoughts. This platform is an ocean and you can never take rest.

Ø This article has discussed about the two different faces of internet marketing. It is not that easy to grab the market share in a quick time and it is equally possible to lose out to the competitors in a short notice of time if there is a lack of vision and strategy.

Ø There is no real commitment from the audiences. Online marketing and branding does not require the potential customers to exhibit any sort of responsibility. For example, when you are sending out emails, displaying pop-up banners, the viewer would not be obliged to leave a response for your advertisement. Most of the viewers will be unaware of your services and products initially.

Ø It is very important to understand the mindset of the viewers. Almost every individual is sick and tired of receiving spam mails. There is a greater probability that your promotional mail might also reach the junk box if you do not brand your product.

A Tip To Succeed:

One good way to have better returns on your online marketing is to brand your product as soon as possible. The individuals might be interested to read a mail from Facebook or Twitter even though it might not have the information required for the viewer. However, it is due to the brand reliability that people are ready to open the mail and read it.

This explains the importance of brand reliability. The online marketers should come out with effective strategies to gain the confidence of the consumers and win their trust. It can be made sure that all the information sent out thereafter will be read promptly.

Online Marketing – Is It For You?

This article would have explained you the different facets of online marketing. A better understanding will help you to analyze the approaches that you have taken. It is high time to come up with a plan that will suit your business requirements. A long term goal should be set for these kinds of strategies and the marketing plan should concentrate on achieving the goals of the company. Traditional marketing and online marketing are 2 different approaches and will vary according to the business needs. Hence, one should not come to a conclusion that any one approach will be sure enough to hit the target. They both go hand in hand and online marketing acts as complimentary ways to the traditional marketing. It is high time for you think about the smart moves to be taken in your business.


Online Marketing Basics for Small Business

As you might remember not so long ago we had internet connections via a telephone line, we happily browsed our favorite websites waiting oftentimes a couple of minutes for images and long paragraphs with funky fonts and colors to load. Back in those days we did not have many options, for most people the idea of buying online seemed like a 70’s sci-fi movie.

Because of the high costs associated with creating a website in the early ages of the internet, this was a luxury item of larger companies; it almost felt more as status symbol. Nowadays as you already know many things have changed.

Today your website is probably one of the best sales tools your business can have, here’s why

It’s your best lead generation tool: in today’s market even the smaller companies can compete against the largest companies in the world for potential customers

It’s your most cost effective sales tool: forget newspapers, yellow books and old media, websites can take orders, accept new customers and much more 24/7 without having to have anyone waiting on the phone to take an order

It’s a fast marketing testing tool: with a click of a button you can change products name, prices, pictures, copy and much more to see what appeals more to your customers, “good luck trying that with a catalogue”

It’s your own retailer and sales person: setting up an e-commerce website today is not only easy but affordable, your website can take orders, payments and automatic process the orders and shipping if needed

Understanding online marketing and its process

Yes, your website is probably one of the most important assets in your online marketing efforts, however its far from being the only thing you need when creating an internet marketing campaign. Most small business make the mistake of believing that by just putting a 5 page catalog website together on the web will bring all the customers they had been waiting for. In today’s competitive marketplace this will rarely ever do anything for your company.

If you want to create a successful marketing campaign you have to create and follow a step by step process to run and grow your business online.

Step 1: Take charge and be consistent

You can achieve online marketing success if you put the time and dedication to educate yourself about the different online marketing strategies and take charge of your online efforts. If you put up a website, Facebook page and twitter account just to leave it alone and never come back to it, failure will soon follow you and most people blame some obscure evil internet god, where you think you got too late into the game, that you are not a 22 year old Harvard genius or that you are just unlucky. Believe me many people go through this, only to come back years later regretting all the success they would have had accomplished if they only had stuck with it.

Your online marketing needs a great image: starting from the colors you choose for your logo and the font you use in your website, your online marketing message has to be clear. Remember will all the clutter that most people see on the media everyday oftentimes less is more. Forget the flying color letters and loud funky music on your website, chances are its just going to get mixed with the sweet soft online radio station of your customer and you just made her close her browser as fast as she could. Remember to put the same creative elements on all your marketing materials as you do in your website so you can create what is called a business brand.

All about hosting and domains: today millions of domains are registered every day it’s not as easy as it used to be to find a good domain name for your business, keep in mind that there are many different online marketing strategies that can be improved by having a good domain name for example if you have a domain that includes the correct keywords for your business this will eventually help you with your search engine optimization efforts. Also keep in mind that hosting is very affordable nowadays back in the day I remember having friends pay over $50 a month for basic hosting service. Today you can get a great hosting service with all the necessary tools for your website at a low monthly cost.

Step 2: Establish your online brand

Website design: Don’t be fooled by some of the larger companies that tell you that web design is an obscure world of code wizards and design goddesses. With the advances in today’s online technologies is fairly affordable to have a great and effective website designed. Don’t take me wrong, I’m not saying find your 17 year old nephew to design your website as I’ve seen before, or to go to craigslist and find that $20 web designer that will create your online masterpiece, this will shortly result in online marketing failure. All I’m saying is that you don’t have to spend 5 or 7 thousand dollars to get a very effective and appealing website.

It’s all on the content: Don’t follow the same error of many small business owners when they start creating a website where they put all the time and energy finding the right colors, the perfect logo on all the awesome images for the website but they neglect to create the best copy and content for their customers to read, after all most people go online to find useful information. Not only this but shortly when you discover the wonders of search engine optimization you will rapidly find that the content on your website is a key factor in your online marketing efforts. If you don’t feel as creative as you were in your junior high poetry writing class, i highly recommend finding someone who can help you create compelling content for your site.

Communicate your offer: Many companies get distracted and use their website as a tri-fold brochure. Make sure you find the single reason why someone will visit your site and clearly give your visitors what you have to offer. It could be a simple contact form for more information, a sales video or a well put together sales page with an integrated online payment, whatever it is make sure you clearly tell your prospective customers what you offer and what action you want them to take.

Step 3: Build your audience

I could literally write 10 books in this subject and will definitely give you more detailed information later on, but this is how some say “where the magic happens”, here is where you could give up to have the best designed website, all the social media pages in the world and so forth if no one is finding you online there is just no point of losing your precious time and money on these internet adventures. Traffic=customers=sales

Search engine optimization: SEO or search engine optimization is probably one of the most important pieces of the online marketing puzzle. This is where if done correctly can take your business from a small pop and mom corner shop to a large online retailer. Basically millions of people search every day for services and products online trough search engines, SEO is what helps you beat the competition so more people will find you.

Social media: If by now you don’t know what Facebook or twitter is you must have been living under a rock for the past 5 years. As you know today almost everyone is connected online with their friends, family and colleagues trough some social media site. You need to take advantage of this by creating a social media campaign, just as I explained earlier about web design, you won’t do much by just putting up a Facebook or Google+ profile, you have to create a strategy to reach all those potential customers with which you can easily interact online.

Paid online advertising: Just as important as some other online marketing methods paid online ads can be a very effective sales tool. Between Google Adwords, Facebook and banner ads there are plenty of companies looking for you to spend your beloved dollars advertising with them, make sure that before you take your shiny credit card out of your wallet you analyze and understand where your money is going and how is it going to help your online marketing efforts.

There are plenty of other online marketing strategies to follow, for now I wanted to cover some of the most important basics that will hopefully guide you on the right direction. Please keep tuned for more tips and information to help you create or enhance your small business online marketing campaigns.


What Can Internet Marketing Do to Your Business?

The availability of the internet has made it possible for online businesses to surface. Before the internet became widely used, people will have to go through different challenges just to get some simple things done. For instance, without the internet, paying bills can be so arduous. You may have to travel, endure traffic jam, wait in line and if you get really doomed, you may have to deal with irate personnel just to pay some bills. Paying bills is actually just one of the transactions that can be quite stressful and consumes a lot of time and energy.

As we try to make the most of using the internet, paying bills and all the other grueling chores have become much easier and even much more fun. Nowadays, you can find services online that allow you to pay bills, make reservations, shop, order or inquire with a click of a button. Furthermore, the internet is also very a cost effective means of communication. There are several online services that allow people to communicate with each other very cheaply and very clearly. These could be in the form of making plain audio or video calls, chat or email messaging. This convenience and inexpensiveness is provided by no other technological advancement than the internet.

Undeniably, the consumers reap the best benefits of using the internet. Nevertheless, we cannot deny the fact that the business world is also getting their share of benefits from it. If you try searching the web for jobs, you may be amazed at the huge number of online jobs available today. Apart from that, we may have heard of some online businesses making it really big.

The success that many people enjoy through online jobs and online businesses has provided an inspiration to many people to work online or to create their own online business as well. Now that many people have become enticed and probably reliant to the internet, it is a very good chance to join the race. The only predicament here is as to how you are going to pull this out given the fact that you have thousands of competitors. To answer this problem, below are some ideas that can help you succeed online.

First, learn about internet marketing. Internet marketing is the newest way to sell your product or the service that you are offering. The idea follows the same idea followed in traditional marketing but internet marketing is a timelier, less costly and more effective way to market your business today. To learn about the different internet marketing strategies, be sure to read. Read materials such as the eformula review or tips to an effective internet marketing campaign. Read all the materials that you can possibly find online about internet marketing. Learn from these materials, and get the right knowledge that you need in creating the best internet marketing campaign.

The second advice is to focus yourself on how you will be noticed by the millions of people in the online world. The idea comes in 3 simple steps and these are to research, to strategize and to monitor.

Researching should help you find and gather the information that you need. These should include some information about your target market, you competitors and the things going on around your business. You should be able to identify points like what are the most popular places that your target market hangs around, what are the schemes that your competitors are doing, and what is the latest trend in the online world today. You can make use of discussions, reviews like the eformula review and other researches made by other people to gather your data.

Once you already have your data, you can now start planning. In planning, you will have to choose among the different internet marketing strategies. It may include email marketing, SEO techniques, advertising, press releases, blogging, video marketing and many more. Try to choose the most appropriate internet marketing strategy that will not only give you a better rank in search engine results, but will also make you very popular in the online world.

After you have planned and executed your plans, never forget to monitor. The factors that you should monitor are the results of your internet marketing scheme. You should be able to evaluate or distinguish the changes it has made for you. By monitoring, you may be able to find out the good and bad points of your internet marketing scheme. By knowing these points, you will be able to do the right changes if needed, or to keep on using the internet marketing strategy that you are using.


Internet Marketing Pt 3

A Sample System for Successful Internet Marketing, I mentioned earlier that a lack of a system is one of the most significant obstacles for a successful Internet marketer.

These systems make life a whole lot easier by streamlining the process of marketing, as well as allowing you to correctly assess the efficiency of all the measures you have taken in the past and present.

Now I won’t go into this topic in great detail as there are many Internet marketing gurus out there (both fake and authentic) that offer their systems. I do not seek to compare or contrast the innumerable number of systems out there. What I am going to discuss, however, is the basic formula beneath these systems.

This will allow you to find a system out there that you know will be able to help you out in your Internet marketing endeavors.

Understand the process well enough and you may even be able to create your own system from scratch!

Step 1: Define the Product

You are an Internet marketer, so it is absolutely essential that you understand what it is you are offering.

This is generally referred to as “a product,” but it could be anything at all: consumables, electronics, materials, tangible hardware, digital software, personal services, outsourcing services and all sorts of things.

Anything can be a product to sell as long as people are willing to buy it.

The first thing you need to understand here is the purpose of your product. A product must serve some purpose, either real or imagined, if it will sell well in the market.

A real purpose is a practical one, like how a screwdriver is needed to turn screws by hand.

An imagine purpose is one that meets a human need, like how a piece of art can evoke strong feelings in a person.

Understand the purpose of your product and you will know what it will be for. You should then evaluate your product by its relevance.

Tablet PCs used to be irrelevant or unimportant to people when they were first launched, but Apple had released the iPad tablet PC in a time when people needed computing on the go.

This is a glowing example of how you will have a much easier time selling a product if it is important and relevant to the times.

The last thing you need to define in your product is how well it will fare against the competition.

You can consider yourself lucky if you are selling a product with little or no competition.

Stiff competition, however, will require you to convince consumers that your product has something that the competition does not have.

Once you take all these factors together, you will be able to define the purpose, relevance and competitiveness of your product – all of which are vital things that will affect how you sell your product.

Step 2: Define the Demographic

Once you have defined the product you aim to sell, the next thing you need to define is the people that will most likely be willing to pay money for your product.

This is called a demographic, also known as a target audience or potential customer base.

You will be working to meet the needs and wants of these people, and you will be able to sell your product much more easily if you understand them better.

The first thing you need to do is to limit the physical variables.

These are the variables that physically differentiate people, like age, gender and physical condition. This will allow you to paint a solid picture of the person you would like to sell your products to.

The next thing is to work on the social variables.

This is what sets people’s cultures and identities apart, like nationality, ethnicity, education and even political affiliation. These unique social variables will help you gain an idea of how these people present themselves to other people.

After social variables come financial variables.

The income of your target demographic will greatly affect how they live their lives, especially since upper-class, middle-class and low-income people live very different lives indeed. Pinpoint what income bracket you want to appeal to and you will be able to know what marketing tactic will appeal to your demographic the most.

The final and perhaps most difficult variable you need to define is the language that your target demographic uses. This is not just about using the written and spoken language of a people, but their expressions and mindset as well.

Here is an example: the average American will typically come off as brash, loud and arrogant to people who are used to proper manners and etiquette, while the average Japanese will come across as fake, deceptive and pretentious to people who are used to openly speaking their mind.

Such an example demonstrates the need to understand the language used by your target demographic in order to better ‘connect’ with them.

All these will help you better understand the people most likely to buy your products.

You can then adjust your marketing strategies accordingly.

Step 3: Define the Methods

Once you have defined your audience, the next thing you need to do is define the Internet marketing methods you will use in your campaign.

There are countless ways to skin the proverbial cat, and there are countless ways to sell a product on the Internet.

The good thing about this is that you do not need to limit yourself to just one marketing method.

As long as the methods work to bring in sales, then you can mix and match to your heart’s content.

I will have to repeat that this guide focuses on helping you succeed as an Internet marketer, not on the various marketing methods, so I will just make a quick run-down of the marketing tools at your disposal:

Website creation – this is a no-brainer for any Internet marketer.

Whether you create a full website complete with all the relevant perks for visitors or a simple landing page to sell a product, your website will serve as your public face on the Internet.

Make it pretty and effective and it will get the job done for you.

Search engine optimization – search engines like Google, Yahoo! and Bing have these unique methods of ‘ranking’ websites based on their content and relevance to a set of keywords.

You can either study up on SEO or hire a specialist to do the optimizing for you.

Email marketing – this is an oldie on Internet marketing but is still as relevant today as it was before.

Getting people to willingly sign up to an opt-in program will allow you to build a list of interested potential customers.

You can then use this list to send out newsletters informing potential customers about the products you have to offer.

Article marketing – brand name is something you absolutely need to build up on the Internet, and article marketing will do just that for you.

Writing a whole host of articles on a particular topic will allow you to establish yourself as an expert on a particular field; making it easier for people to trust you and be willing to pay for your products.

Articles can also be used for search engine optimization, so that’s killing two birds with one stone.

Forum marketing – posting, communicating, sharing and interacting in forums is another way to build your brand name on an existing community.

Search the Internet for forums related to the product you are selling and engage with the people there.

Remember to contribute useful content and actually be part of the community instead of trying too hard to sell your product.

Remember: you are trying to establish yourself as an authority and an expert, not a desperate peddler.

Blog marketing – blogs are a great way for you to reach out and communicate with people, and they are pretty well-loved by the search engines as well.

A blog is something like a personal journal where people can react to your posts, so it is not a good place to push for sales.

Think of it as a platform where you build trust with existing and potential customers.

Social network marketing – Facebook and Twitter are like mini-blogs, except massive in scope.

Their minimalist nature coupled with their networking capabilities make them ideal places to make announcements and shout-outs.

They are also great tools for getting quick feedback and opinions from people. There are, however, correct and incorrect ways of using social networks.

Be careful what you say, otherwise you could have your mistakes instantly broadcasted across a wide network of people.

Viral marketing – content that people will want to share is called viral. It can be a striking photograph, it can be funny sound clip, it can be a sad video or it can be a witty blurb. What matters at the end of the day is that people willingly share the content and make a connection to the product you are selling. Again, there is a correct and incorrect way of creating viral content – especially since people are less willing to share content when they know somebody will profit from it.

Link exchanging – working together with other Internet marketers can be a very useful and lucrative affair, especially when you agree to exchange links on each other’s websites.

This link exchange effectively allows you to tap into each other’s customer bases, but will only be possible if you work with people who complement your business instead of compete directly with it.

Personal marketing – real-life events like parties, seminars, and social gatherings are excellent opportunities to market your business, even if that business is based on the Internet.

This is where it pays to maintain a social circle in real-life, and you would be surprised how effective this can be.

These are but a handful of the Internet marketing tools at your disposal, especially since the list will grow much longer if you are willing to put money into the whole affair.

Doing so will give you access to pay-per-click advertising, banner advertising, classified advertising, link purchasing and lead purchasing.

You can even hire other marketers to market your product for you, a system called affiliate marketing.

Step 4: Review the Methods

Once you implement your methods of choice for marketing a product, you will then have to take a long, hard look at which ones work and which ones don’t.

This basically means you will have to evaluate the effectiveness of your marketing methods.

You have to check if each one meets your marketing goals and lives up to your expectations.

The problem here, though, is that you need to know how a method failed or succeeded.

Failure to do this will result in adopting or rejecting a marketing method without finding out why in the first place.

In order to objectively evaluate a marketing method, you first have to rate it based on three criteria:


This is the single most obvious criterion for evaluating a marketing method’s effectiveness.

It is relatively easy to keep track of the number of sales made within a period of time, and comparing this month’s profits to last month’s profits is a relatively simple task.

The numbers alone, however, are not the only thing that determines your long-term success as a marketer.


Happy customers make for good advertising, while unhappy customers can make your life much more difficult.

It is always important that you get the feedback of your customers, especially since your success as a marketer hinges on your ability to meet the needs and wants of your customers to their satisfaction.

Reaching out and communicating with your customers then becomes essential in reviewing the efficiency of your marketing methods.


What works today won’t work tomorrow, which is why you always, always have to keep track of how well your methods bring customers into your fold.

The same marketing methods can only work for so long, so keep checking back on how they perform and modify them as needed.

Remember that some marketing methods work better for a mature product that’s been on the market for some time, while some methods become less effective the more people know about the product.


Why Using A Monthly Pay Per Email Marketing Plan Is Better Than The Usual Pay Per Subscriber Model

The majority of bulk email software services use a “Pay Per Subscriber” model rather than “Pay Per Email”. On first glance it looks to be a great deal, but dive under the bonnet and you’ll see why it’s a much more expensive way of send regular emails through to your customers.

In fact, it’s the main reason the big players in the email marketing service sector make so much money from unsuspecting subscribers, particularly for small to medium size users who might have a nice selection of lists, but in reality just need to send out selective email marketing campaigns without bombarding their customers continuously.

Lets use a simple example to show why the so-called big players if email marketing…

Business ABC signs up for one of the popular online packages and thinks “wow, unlimited emails for £15 a month, what great deal”, and then decides to start actively marketing his business. Because he is a proactive company, the mailing list starts to grow. Everyone like to subscribe to lists that interest them, so it is very easy for Business ABC to start gaining a large number of leads. The problem comes when Business ABC wants to segregate those leads and start using email marketing effectively, and the major email marketing players know this.

Let us say he is on one of the more popular email marketing pricing plans: 2500 – 5000 customers – £50 per month, email support only 5000 – 10,000 customers – £75 per month, email support only 10,000 – 25,000 customers – £150 per month, email support only

He has a number of mailing lists, say 7, and each one is targetted to different parts of his business, some are also seasonal, so he doesn’t send out regular emails to 4 of the lists, just occasionally. So say each list starts with 500 subscribers, this means that he will be paying £50 per month, as his current plan would be based on the TOTAL amount of subscribers in his account.

Because his lists will almost certainly continue to grow, on average doubling every 3 months, at the end of a year he will almost certainly have accrued around 14,000 subscribers, so by the end of the first year he will be on the higher level at £150 per month, and as the lists get bigger and bigger, the costs keep going up and up! At the end of the first year, he has spent £1100 on email marketing

If he had chosen pay per email as the pricing plan, things would be a lot different, simply by choosing an email marketing plan that allows as many subscribers as you wish in your plan and just paying for the amount of emails that you send.

So let us say he sends regularly to 4 out of 7 of his lists, so on average, around 4,000 emails a month, plus occasionally sending to the balance of his list, say 3 times a year to the other 5,000 subscribers. On this basis he would be able to keep his base plan at a more affordable £30 per month (on average) Business Bulk Email Plan, and top up 4 times a year to a slightly larger plan for the bigger mailshots. In this instance, the total cost would have been £540, a total saving of £560 over the more traditional pay per subscriber model!

Also, because pay per email based services tend to reflect the true nature of how businesses actually use email marketing, you will almost certainly find that email delivery reliability is much improved, as pay by email servers tend to be much less overloaded with web requests, and as a consequence, the entire email campaign delivery is a much, much smoother process.


Email Marketing Best Practices: Email List Building Strategies

Seriously, above data analysis of email marketing campaigns, is to build a strong email list. Sure, as a marketer, you’re interested in converting promotional emails (or just general emails) into sales, but, really, drawing in new clients is the only way to boost your bottom line.

Even if you’re not interested in supporting your sales team (entirely, that is!), ensuring that your email marketing list grows is surely your top priority. If it isn’t, then it ought to be. Building your email list not only converts hits to sales but also spreads your brand and identity to potential customers.

So, here are some email list building strategies that will most definitely help you impress your boss, your sales team and your brand.

Along with building a dedicated customer list, these email list strategies will build an email list fast and effectively.

Though it seems obvious and straight to the point, sales promotions do lead to new or potential customers to opt-in for your email marketing blast. Without a doubt, this leads to sales and amazing, overall conversion rates.

So, what sort of promotions should you run in order to drive potential customers?

Nothing less than 10%, whether it is a coupon or a sales promotion, offering anything less is just a crime. The biggest turn-around rates (new customers to existing customers) always include a discount bonus for signing up for emails. To really motivate new customers, promise a coupon or a discount immediately upon email opt-in.

Consider offering a substantial promotion to lure new customers in. Depending on your bottom line, always start with a 10% discount, but the most successful email list builders always offer more. Think about a 20% discount or a percentage of a product or service.

Furthermore, offering something more than a discount is another way to up the customer ante. To opt-in for email marketing blasts, always include on top of your discount, a video tutorial or a white paper on your industry or something that is generic enough that appeals to all customers.

Landing Pages
Let’s say someone searched you through Yahoo!, Google or Bing, and you’ve enticed them enough to visit your website. Though, your landing page may be your main page, it ought to have an alluring enticement that encourages your potential customers to sign up or opt-in for your email marketing campaigns.

Or, the more savvy, those amazing email marketers, often redirect general online searches to specific landing pages with sign-up forms, along with incentives and general company information.

Further, after online searches, your main website page ought to have a clear opt-in email marketing form or a floating window that appears before loading the main page. Always (always!), include your incentive for signing up.

Online Sign-Up or Opt-In Forms
Whether its your directed landing page, floating window or general opt-in forms on every page on your website, ensure that your sign-up form is easy and quick to fill-out.

Don’t worry about collecting additional customer information on the initial sign-up. That’s for your email marketing account management. Make it easy and simple for new customers to give you the necessary information.

Only ask for a name, email, type of email contact they’d like to receive and an agreement of your privacy terms (not selling or offering your customers’ personal information).

Asking for additional information, say a mobile number or home address is not only unnecessary but ultimately turns off potential email subscribers.

To grow your email marketing list takes finesse and care. Your opt-in online form ought not to be cumbersome or take more than a minute to fill out.

With your existing email marketing campaigns, always include a chance for your current customers to send your emails off to friends, family and colleagues. Also, a significant amount of referrals come through contacts and connections on social media.

Further, provide an incentive to forward to a friend. Many top-of-the-line companies offer a joint promotion for referring new customers. Usually, these referral promotions offer the customers a higher rate instead of new customers. This, however, doesn’t stop from you from offering a significant bonus for new subscribers to sign-up. Always include a reciprocal promotion for the recommenders and new customers. is a leading provider of interactive marketing software and services for organizations worldwide. SimplyCast’s all-in-one solution helps users automate email, survey, event, SMS, fax, Twitter and autoresponder marketing needs to effectively reach customers on their preferred mode of communication.


Realize Your Business Targets With A Top Digital Marketing Agency

The digital world is growing with a breakneck speed and the growth is continuing unabated. Every business, whether big or small, wants to benefit from this massive size and scale of the internet. Every business wants to join the pool of ever-rising prospects available online. It’s however not easy to get the most out of the digital space unless you have experts to get the help. Yes, your business needs digital marketing experts to leverage a vast market with ease.

All your marketing targets would be achieved if you find an experienced agency delivering cutting-edge services to clients across industry verticals. But first of all, you should search a lot to find and select a right digital marketing partner. Such a partner can do wonders for your business through its years of experience and domain knowledge. But the question is, how would you find a partner that is capable and known for its digital marketing expertise?

As every agency claims to be the best, it becomes a bit difficult to find the one that is really the best. To verify tall claims of marketing agencies, you need to follow some steps and the first is to check their website. A good agency would be one that possesses a feature-rich and up-to-date website. The site has to be equipped with responsive design and intuitive navigation. It has to have an active blog together with a robust conversion strategy in place.

If the site follows SEO practices, you’d find it easily on search engines, including Google. And if it’s not promoted properly and you don’t find it on search engines, you are not supposed to trust it to promote yours’ either. The website should be modern, creative and engaging, and it should inspire awe. Then next, you should check whether the agency has a capable team at its disposal. A capable team means having a role and domain-specific professionals.

A top agency is one that has experts from their respective domains. So, whether you need website designing, website development, SEO, content writing, social media, etc., the agency will have experts from these very domains. More so, the agency should be aware of latest digital marketing tools and their successful implementation for your website. From measuring website performance in evaluating SEO reports, from Google Analytics to CRM and much more, each and every tool should be used.

Besides, you should check the domain experience and track record of a digital marketing agency before hiring its services. If it doesn’t have an impressive clientele or it’s yet to serve beyond one or two industries, it’s better to stay away from such agency. In a sense, you need to trust only the best digital marketing agency India as the stakes are too high to be casual. Once you find the perfect partner, your business stands to grow by leaps and bounds.

So, take your time in deciding your marketing partner and don’t rush into hiring anyone and everyone claiming to be the best. Take your time and make sure to never settle with anything less than the perfect.

Hi, I am Abhilash Tyagi an SEO specialist with years of experience of the domain. I enjoy reading and writing and I write posts on topics of my interest and passion. And Currently, I am employed with Mind Digital Group. Digital marketing experts of Mind Digital offer you consults and guides brands on planning, execution and implementation of digital marketing services to help them with rankings and visibility.


SEO and Digital Marketing: How to Use Them for Business Promotion

SEO is implemented to optimize a website so that its rank or position in SERP i.e. search engine results page is boosted. It can be attained by executing various strategies as well as techniques to attain higher rankings. SEO is nothing but a subset of digital marketing.

Search engine optimization strategy can be divided into main categories: on-page SEO and off-page SEO. Both the strategies are important to the success of an internet marketing campaign, but they are totally different sides of the fence when it comes to boosting one’s search engine ranking.

On-page SEO deals with your website or about your website pages.
Off-page SEO deals with the authority of your website in search engines.
To sum it up, what you rank for is completely determined by various on-page SEO factors and how high you rank in all major search engines results page largely determined by off-page SEO factors.
Digital marketing and Search Engine Optimization are not synonymous to each other. There are similarities, but both are not same. As discussed, SEO is a part of digital marketing. It is one tool of a digital marketing campaign. For instance, an SEO analyst is concerned about improving a website’s rank and increasing traffic, and a digital marketing specialist is concerned about increasing an organization’s overall online presence as well as visibility to customers.

How Digital Marketing Helps Promote A Business

These days, everyone talks about SEO and digital marketing. Today the matter became very, very important for the majority of businesses having online presentations. Let us discuss how it helps a company to promote a business.

It is an effective process of promoting the products and/or services via electronic media.
It largely involves the use of different social media channels as well as methods that help a company analyze marketing campaigns.
It is more cost-effective than traditional marketing.
It helps deliver conversion.
It improves the percentage rate of incoming traffic that gets converted into leads – subscribers – sales.
It enables you to personalize offers to customers by building a profile of their buying history and preferences.
Digital marketing techniques, such as SEO, SMO, SMM and Email marketing generate quick and effective communication with targeted audiences.
It delivers better-than-average outcomes in terms of higher conversion rates.
It enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff.
By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market.
It is an excellent way of marketing, which enables you to take advantage of the growing importance of social media. You can take advantage of this impact by incorporating social networking tools into your digital marketing campaigns.
Last, but certainly not the least, digital marketing vis-à-vis SEO helps generate better revenues. The higher conversation rate is generated by effective methods delivers a bunch of profits for a business in terms of higher as well as better revenues.


Affiliate Marketing Tips, 6 Tactics For Choosing The Right Affiliate Marketing Opportunity

The explosion of the Internet has seen massive changes being made in the e-commerce industry and the way that people sell their products, not only online but in general with one of the biggest changes being the massive increase in affiliate marketing opportunities.

If you run a website there are a huge range of affiliate marketing programs available to you that will allow you to make money from your existing e-darts traffic and even if you don’t have a website that you can use to promote affiliate products you can still make money with affiliate programs.

The trick to all of this however is to figure out which of the affiliate marketing programs are going to be the most beneficial to your business as making a wrong decision here have a serious impact on your success rate both in the present and in the future, so you need to choose your program effectively to increase your chances of success.

Here are some effective affiliate marketing tips that will help you to ensure that you stand the best chance of selecting the right affiliate program to promote…

1. Do your research into the affiliate program you are interested in, find out what they are like in terms of paying their affiliate commissions, if you can figure out which affiliates are promoting them already don’t be afraid to see if they will give you some insights into the payment habits of the program.

2. Make sure that the affiliate marketing program that you are thinking about promoting provides you with a range of useful promotional tools that you can use on your website or elsewhere. If an affiliate program supports its affiliates by providing these types of tools you can be sure that they are interested in ensuring that their affiliates are doing as well as they can.

3. If the program you are looking to become an affiliate for provides you with multiple tiers of commission and the ability to make money off of upsells and recurring income then you should add them to your list of contenders as this provides you with more opportunities to make money as an affiliate, and the more money you make the better right?

4. Look at the different types of landing pages that you can promote as an affiliate, most programs these days provide you with the option of where to send your traffic and taking advantage of this can allow you to test different offers to different landing pages to see which is the most successful.

5. You absolutely must be able to track all of the visitors that you send to your potential affiliate marketing program as without this functionality you have no way of knowing whether or not your traffic is converting or not. It may be all well and good to be making a few sales but if you are sending hundreds or even thousands of visitors to an affiliate product for a couple of sales then there is likely to be something wrong which you will need to fix.

6. Test out the affiliate program’s support system to see how long it takes to get a response to your questions, after all if you are spending time promoting their products you want to be sure that you will get the kind of support you need and any affiliate marketing tips they can offer nice and quickly!

So there you have them, 6 tactics for choosing the right affiliate marketing program for you to promote which should have you making the right decisions in no time. Remember, it’s important to learn from affiliate marketing tips like these to build and grow your business and to be successful in the long run, don’t just think about them, put them into practise to ensure big profits!


Affiliate Marketing – Is It For You?

You’ve probably seen countless offers and advertisements to become an affiliate for a company. You are attracted to the possibility of creating your own home based business but you don’t know a lot about affiliate marketing. So what is it?

Affiliate marketing is a form of marketing whereby a company will reward their legrosjambon affiliates, usually with a commission, for each new customer who purchases their product through that affiliate’s marketing efforts.

For example, I am an affiliate of a company and make good money doing this. I signed up with the company and was given a free website, some great income streams and the best training resources I’ve ever seen. Through the training I learned numerous ways to market the product and how to go about doing it. With patience and persistence, I found that my marketing efforts were paying off as people began signing up and purchasing the product by finding my personal affiliate link.

When you sign up as an affiliate for a company, you are given a unique affiliate link which, when clicked on by a visitor, will take that visitor to the product you are offering. The affiliate link will contain a personal identifier so, if the visitor buys the product, you will receive your commission for that purchase since the company will track purchases according to the unique indentifying code within the affiliate link.

Affiliate marketing is a great way to create online income and set yourself up to be able to make a good income at home.

For example, lets say there is a company who manufactures talking teddy bears. We’ll call them TTB. TTB has a website online and is looking for affiliates to help sell their bears. You come across an opportunity to become an affiliate for TTB and decide you would like to become an affiliate and promote TTB’s talking bears.

The best affiliate opportunities will provide you with a content-rich website. This saves a lot of time and hassle, especially if you are a newbie and don’t know how to create your own website. TTB offers a website to their affiliates. So you sign up as an affiliate and your website goes online. Once you are given your unique affiliate link, you would place that link on your website and then, through various marketing efforts, drive traffic your website. Every time someone clicks on the link and purchases a talking bear, you receive a commission on that sale.

One of the beautiful things about affiliate marketing is the ability to create passive income for yourself. Most people who are employed at a job go to work, put their time in, and get paid for the time they put in. If the employee works 40 hours, that employee will be paid one time for that 40 hours of time worked – and that’s that.

With affiliate marketing, you make money repeatedly as long as you keep traffic coming to your affiliate marketing website. This is called passive income.

There are many advantages to affiliate marketing. For one thing, you don’t need to involve yourself in product creation. That’s already done for you–all have to do is get people to click on a link.

You also have no responsibility for that product once the sale is made, nor do you need to worry about packaging the product and shipping it.

Affiliate marketing isn’t for everyone. It is not a get rich quick scheme but, rather, your own home business that you will put time and effort into-just like you would any business. If you choose to get into affiliate marketing, be sure you have another source of income coming in as it will take at least several months to build your online business such that you create significant income from it.

Not liking that? Well, think of the length of time it would take to create a home business from the ground up such that significant profit would be earned. You would need to create a product or service, create and add content to a website, learn how to market that business, research and learn how to possibly package the product. The list is endless and extremely time-consuming. In comparison, affiliate marketing affords a great opportunity for financial freedom with much less required in terms of energy, overhead and resources.

You might wonder why get involved in affiliate marketing at all. Well, ask yourself this question. If you work at your current job until you retire would you earn enough to achieve financial freedom? Most would answer “no.” With affiliate marketing and the opportunity to create passive income, financial freedom certainly is possible.

My name is Roxanne Perry and I own an Internet business. I’ve been interested in Internet marketing for a long time but hadn’t the first idea how to do this successfully until I found Internet Income University. I received an excellent education there. I was also given a great website, some fantastic products and a lot of support and encouragement. As a result, I was able to “fire my boss” (just love that phrase) and begin making money through my own business.