The list is long: pigeon-toed, squeaky voices, baby noises, giggly, cute make-up, air headed, pig tails, flower prints, pastel one-pieces, furry little stuffed dolls, and so on. The popular images shared around the world of Japanese girls is all about cuteness.
There are many plausible theories floating around the internet on why Japanese women are so cute. Some theories range from how they are portrayed in manga and in anime that have a direct effect on young Japanese girls. There are also social demands placed on young women seikatsusuidosos from men to be cute and skinny. Marketing ploys to attract business for everything cute and cuddly are all over Japan. Then there’s the media, and so forth and so on. All of these reasons have some validity.
My take on all of this is relatively straight forward. The keyword here is trends, which come and go here in Japan, along with marketing schemes started by celebrities and media moguls. The “Kawaii” or “cuteness syndrome,” as it’s called in English, didn’t start overnight. I contend that it was started at around the latter half of Japan’s “bubble economy” when prosperity swept through the country, how else could Japanese girls fund their shopping expeditions. Some pundits may argue against this by saying the origins of “kawaii” started much earlier than this. Depending on which aspect of “kawaii,” they are correct. My view is much more contemporary and practical.
Seika Matsuda was and is still the person largely credited for starting this “cuteness” trend back in the 1980s. She was the first “cute” idol, singer, and songwriter to flood the television airwaves back when Japan was experiencing its economic boom, and eventually its subsequent decline.
Ms. Matsuda has been hailed as the eternal goddess by television networks all over the country. For 32 years her influence has been felt in almost every aspect of Japanese industry. She has inspired generations of T.V. personalities and songwriters like Ayumi Hamasaki who has also been idolized by almost all young super cute Japanese girls. Everything from the way she dresses to the way she wears her make up. The way she talks and walks is all emulated by cute Japanese girls.
Like Matsuda Seika, Ayumi Hamasaki has been marketed by major companies for their cuteness as shown in their T.V. commercials, music videos, and live performances.
Japanese girls are cute because of the direct and indirect influences of these two women. The media helps perpetuate this cute image that young girls find to be trendy and fashionable by incorporating cute dolls and girly accessories such as “Hello Kitty”. It’s all big business which has been generating millions of dollars in cute goods and clothing items for decades. Japanese girls are cute because it’s trendy and society glorifies this trend. This trend is a part of the culture of Japan now and has become a huge draw for foreign tourist.
On May 1897, while the great American novelist, humorist, and social critic Samuel Clemens – well known under the nom de plume of Mark Twain, was in London on a speaking tour, someone started a rumor that he was critically ill and emaciated. Then news followed that he had died.
A reporter told Mark that a famous American newspaper printed his obituary, he quipped:
“The reports of my death are greatly exaggerated.”
The same story holds true for the myth, “Email is dead.” People say email marketing is dying. Everyone is moving to Facebook, Twitter, Instagram and the likes. Use social instead!
Relax, take a deep breath and say,
“Seika no itten ni kokorowoshizumetouitsusuru.”
It means, “Keep one point.” Submerge one’s mind at one point; Calm one’s mind. This exercise is one of the fundamental principles of Aikido. OK; OK, before I get lost in the sea of mind principles, back to regular programming. Email is still useful, and it will be with us for a very long time.
Even Gurus make mistakes
Anyone who runs a serious business online takes advantage of the potential benefits of email. People may use social media channels as a strategy, but its main purpose is to drive traffic to their website; Lead them to an opt-in page and capture email addresses to grow their list. If you put all your efforts on building your followers through the various social media channels and not your email list, you are losing out.
There’s one Internet guru who started establishing his presence through social and intentionally ignored his email list. Over time, he realized that it did not do him good. It did not move the needle. He gathered about 40k Twitter followers, but when he drove them to his website, he only got a handful of subscribers. Same goes with his 100k, Facebook followers. When it’s time to gather moss, only a few converted. Now, he’s starting from scratch. He’s struggling to build his email database again.
Now, compare this to measly 10k email subscribers. When you push that send button, it’s instant acceleration. A big difference compared to the low conversion rate social can do for you.
On April 2003, Jeff Walker conducted a mastermind meeting (aka Platinum Mastermind Group meeting) along with his members (he calls his members his extended family).
Jeff Walker is an Internet marketer based in Durango, Colorado and the creator of the Product Launch Formula. He is the author of the #1 New York Times Bestseller “Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams.”.
During the meeting, a well-known Technopreneur, also a published author who wrote the first book on email marketing in 1999, joined his session. In one of the discussions, the author suddenly blurted and said, “Email is dead!” He kept on ranting on why they should quell on using email. He was an exuberant and enthusiastic guy. But everyone was surprised when he made such a bold statement which provoked everyone to argue. And he argues back. What made it worse, he shocked everyone when he stood up on top of his table and made loud paroxysms saying, “Email is dead! It’s dying! We got to move on! ”
We all know that he is misguided. Because then on, billions of dollars have been earned from harnessing the powers of email marketing. Jeff’s headquarters in Colorado was a product of email marketing. Anik Singal’s, named top 3 young entrepreneurs by the “Businessweek” and “Inc 500”; built his mansion from the money he made from “Inbox Blueprint.” This online program was heavy on email marketing. They realized these rewards because they grabbed the opportunities email marketing has offered. We are inundated with rags to riches stories of people exploiting the potentials of email marketing.
Here are statistics to prove that Email is a critical communications tool in the workplace and it will grow significantly over the coming years.