Retail sales in Australia, UK and USA are down year on year, but online sales are up, and consistently performing in most countries at +/- 30% growth.
Are you making the best of your online sales opportunity?
Whether you have a main street shop, a boutique in a mall or only an online presence there has never been a more important time to maximize sales opportunity.
When you have a physical shop it is a great pull back for visitors to your shop, to be able to refer them to your website. This ensures you can continue a passive or proactive relationship with potential customers.
A passive relationship is where you are offering interesting information and content online to keep them coming back regularly.
A proactive site is where you are capturing email addresses, and physical addresses, to keep referring them to your website, and reminding them about your fantastic business.
If you can also offer them the advantage of ordering online, you are really entering the best opportunity space. You see, they know you because they visited your store – now they are building trust with you, so now is the ideal time to offer them online shopping experience.
There is a shoe shop in a nearby town that does this, and I buy regularly online from them. If they didn’t have the website, I would only spend about 10% of what I spend now! Why, because I am busy and it is a hassle to get there – but online takes me 5-10 minutes to order a pair of shoes.
Have you got an online webshop, or your own website?
Being an email user is your first step into online business, asking your customers for their email address (and importantly) permission to contact them. This way you can tell them about special promotions, sales and other new things in your business.
You can only expect the best results and participate in the online sales boom if you have a website, and preferably a shop online.
There are two ways to do this:
First you can go and have someone develop you a full website, depending on what you sell, this will cost you between $250 and $5,000. Also, there is an exciting new instant shop builder service about to be launched onto the world internet market in November, if you would like further information on this please contact us.
Alternatively you can have a web shop on most recognized classified websites. These usually cost a few dollars a month set fee, although some sites also charge you a % of sales on top of that.
Normally the type of shop you would choose depends on what you are selling, and the type of image you want to have.
Small businesses, with limited stock items, may well find that it suffices to have a webshop on a classified site. However, if you have a range of items to sell and would like to attract more new customers to your store, then your own website with full payment facility is the better way to go.
If you have a physical store your earliest sales will come directly from your physical customer base, and their friends, capturing additional sales from people who have visited you. In my mind, this works better than a loyalty card – I refuse all loyalty cards (I never seem to have the right one at the right time), but I happily give my email address to shops I like – I want to know when they have a promotion, and I want to shop online!